Our
Story
Get to know us
Based in London, Big Fish International Ltd was established by Caroline Wood in 2008. We have been operating ever since, offering experienced, reliable consultancy in all areas of Pharmaceutical Market Research; both qualitative and quantitative. We pride ourselves on our client-focused approach to project work and consistently high level of outputs.
What We Do
Collaborating directly with Pharmaceutical Companies or Research Agencies on a project-by-project basis, enhancing their work and providing added value through our services.
Full Service
Qualitative and Quantitative Research Studies, including ATUs. Comprehensive Project Management from start to finish, led by a team that ensures high-quality research and valuable insights.
For Agencies
A tailored service designed to assist agencies at every stage the project, including proposal writing, screener and discussion guide/questionnaire development, project management, moderation, and the writing of the final results presentation.
Client Insight Teams
Temporary support or short-term contract in the market insight department, ensuring accurate interpretation of research findings, adherence to deadlines, and effective communication of project results.
Project Management for a large UK based agency
Project managed an International qualitative study into a dermatological condition; involved in developing the research materials, liaising with field, moderation of UK/US interviews and writing and presenting final debrief.
Recent Examples
Moderation for a smaller UK based agency
Moderation of interviews with a panel of respondents in the area of COPD; initially gaining insights into information needs, then evaluating various ideas and concepts that were developed, all with the same respondents.
Running ATU workshops for an International agency
Brought onto the internal team to review ATU results in the field of oncology, uncover the insights and facilitate workshops with the client team in multiple markets.